Rooted in Passion,
Grown with Love.
Hi! I’m Erin. So nice to “meet” you!
I’ve always seen the world a little differently—I’m obsessed with the transformative visual potential of a space. I was blessed with a “Maximizer” strength that allows me to quickly and easily envision the fullest aesthetic possibilities. This strength has been fueled by many decades of love for (and experience in) design fundamentals.
I also possess a natural “green thumb”—cultivating natural beauty has brought me so much joy over many decades. As such, I hold a robust “mental library” of many varietals and understand each one’s seasonality, durability, texture(s), hue(s) and “personality”.
Recently I decided to merge my two passions: flowers/plants + space design. What started as small projects for friends and family quickly grew into a calling. I realized I had a unique "special power" to take the truest, purest essence of someone’s story and translate it into a one-of-a-kind visual language.
I thrive where strategy meets soul; my goal is to make sure every detail is intentionally chosen and meticulously styled. Great design doesn’t just please the eyes; it should make you feel something.
I enjoy helping people develop a creative vision, designing floral arrangements, styling an immersive space/event, and anything in-between! If it involves a place + ideas to make it unforgettable and personal, that’s where I come in.
When I’m not working on something creative, I’m usually outdoors, with my two beautiful daughters, doing yoga, cheering on the Vikings (SKOL!) or volunteering at a local animal rescue. I’m a huge animal lover and advocate; I may have even been a dog in a past life…
The Hearts Behind My Art
They say inspiration can be found anywhere, but for me it’s closest to home. Whether we were picking wildflowers, decorating for the holidays or redesigning one of their bedrooms, my two daughters have always added fuel to my creative fire.
Watching them see the magic in the small details gave me the courage to look at my own path differently. Their curiosity and joy became the catalyst for my career shift. I realized my passion for design wasn’t just a hobby; it was a calling to bring that same sense of wonder and joy to others.
Now, I pour that inspiration into every client and every project. Seeing the world’s beauty through their eyes is a gift. They’ve helped solidify my belief that every space, place, and most importantly—person—deserves to see and feel the joy of deeply personal beauty.
With youngest daughter, Kora, delivering Mother’s Day bouquets to our church a few years ago.
Pick your own sunflowers—pure joy!
In Loving Memory
I started this business in honor of my mom Kathy, who passed away in the Spring of 2020.
During her life, she aligned to her true calling as a Special Education teacher; she touched the lives of so many children and families. She had the kindest, purest, most empathetic heart and loved to garden. In her last moments on Earth, she expressed gratitude for finding her life’s purpose.
As I processed many internal fears about taking this leap of faith, I felt her spirit encouraging me to chase my passion and honor my truth.
It’s my deepest desire that every person finds (and honors) theirs.