Rooted in Passion, Grown with Love.
Hi! I’m Erin. So nice to “meet” you!
I’ve always seen the world a little differently—I’m obsessed with the transformative visual potential of a space. I was blessed with a “Maximizer” strength that allows me to quickly and easily envision the fullest aesthetic possibilities. This strength has been fueled by many decades of love for design, ideated and executed in many different forms and mediums.
At the same time, I’ve always had a “green thumb”—cultivating nature’s beauty has always brought me joy! As such, I’ve accumulated a robust “mental library” of many flowers and plants. I understand each one’s seasonality, durability, textural/visual interest, care and colors.
Recently I decided to merge my two passions: flowers + design. What started with weddings and floral design for friends and family quickly grew into a calling. I realized I had the unique gift of taking the truest, purest essence of someone’s story and translating it into a one-of-a-kind visual language. My goal is to make sure every flower, plant, and design detail is intentionally chosen and meticulously styled. Great design isn’t just aesthetic; it’s emotional. It should make you feel.
I enjoy helping people develop a creative vision for life’s biggest moments, and executing that vision in exquisite and artistic floral arrangements. If it involves a space/event and the desire to make it unforgettable and personal, that’s where I come in.
When I’m not working on something creative, I’m usually outdoors, with my two beautiful daughters, doing yoga, cheering on the Vikings (SKOL!) or volunteering at a local animal rescue. I’m a huge animal lover and advocate; I may have even been a dog in a past life…
The Hearts Behind My Art
They say inspiration can be found anywhere, but for me it’s closest to home. Whether we were picking wildflowers, decorating for the holidays or redesigning one of their bedrooms, my two daughters have always added fuel to my creative fire.
Watching them see the magic in the small details gave me the courage to look at my own path differently. Their curiosity and joy became the catalyst for my career shift. I realized my passion for design wasn’t just a hobby; it was a calling to bring that same sense of curiosity, wonder and joy to others.
Now, I pour that inspiration into every client and every project. Seeing the world’s beauty through their eyes is a gift.
They’ve helped solidify my belief that every space, place, and most importantly—every human—deserves to see and feel the joy of deeply personal beauty.
In Loving Memory
I started this business in honor of my mom Kathy, who passed away in May of 2020.
My mother was a nurturing soul who loved animals and gardening—she had the innate ability to notice and care for our world’s natural beauty. During her life, she aligned to her true calling as a Special Education teacher; she touched the lives of nearly countless children and families. She had the kindest, purest, most empathetic heart and loved to garden. In her last moments on Earth, she expressed gratitude for finding her life’s purpose.
As I processed many internal fears about taking the leap of faith to start my own business, I felt her spirit encouraging me to chase my passion and honor my truth in finding true, authentic joy and purpose.
It’s my deepest desire that every person finds (and honors) theirs.